Error title
Some error text about your books and stuff.
Close
Positioning The Battle for Your Mind cover
  • ISBN: 9780071373586
  • ISBN10: 0071373586

Positioning the Battle for Your Mind

by Al Ries

  • List Price: $20.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 12/01/2000
used Add to Cart $10.31
You save: 48%
FREE shipping on orders over $49!
new Add to Cart $13.49
You save: 33%
FREE shipping on orders over $49!
ebook Buy $19.45
Provided by Redshelf
License: lifetime
Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
$1.11
Goodwill BookWorks

Location: Austin, TX
Acceptable
A book with obvious wear. May have some damage to the cover or binding but
[...]
$1.35
Nettextstore

Location: Lincoln, NE
Good
Shipping Icon
Books have varying amounts of wear and highlighting. Usually ships within 24
[...]
$2.65
Elistics

Location: Vancouver, WA
Acceptable
USED We here at Elistics have a 100% satisfaction guarentee. Thank you for your business.
$2.67
Goodwill Industries of S.W.FL.

Location: Fort Myers, FL
Good
Shipping Icon
Good-This Paper Back Book is in good overall condition. The covers are intact
[...]
$2.70
HPB Inc.

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$3.08
Bookoutlet

Location: Bridgeton, NJ
Like New
Shipping Icon
Ships Within 24 Hours M-F-Satisfaction Guaranteed! Unread Copy in excellent condition. Has a publisher overstock mark.
$3.37
snowmountain

Location: Georgetown, CO
Good
Shipping Icon
Soft cover book some moderate wear to cover and book edges The cover has curled corners. There is a signature or handwriting on the inside front cover.
$3.38
TextbookRush

Location: Grandview Hts, OH
Ask seller a question
Good
All orders ship SAME or NEXT business day. Expedited shipments will be
[...]
$3.71
Bookoutlet

Location: Bridgeton, NJ
Very Good
Shipping Icon
Ships Quickly-Satisfaction Guaranteed! Great shape with a remainder mark.
$3.93
Bookoutlet

Location: Bridgeton, NJ
Good
Shipping Icon
Ships Quickly Satisfaction Guaranteed! Good shape with typical wear and a publisher overstock mark.
$3.93
HPB-Sapphire

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$3.93
Ebooksweb

Location: Bensalem, PA
New
Shipping Icon
0071373586 Ships Within 24 Hours. Tracking Number available for all USA
[...]
$4.15
Hawking Books

Location: Upland, CA
Very Good
0071373586 Very Good Condition. Five star seller-Buy with confidence!
$4.48
HPB-Ruby

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
Serendipity Books

Location: Denver, CO
Very Good
0071373586 Very Good condition.
$4.57
HPB Inc.

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.77
HPB-Ruby

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.77
HPB-Emerald

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.93
Half Price Books Inc

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$5.47
TextbookRush

Location: Grandview Hts, OH
Ask seller a question
Good
All orders ship SAME or NEXT business day. Expedited shipments will be
[...]
$5.56
Cheryls-Books

Location: Vinemont, AL
Very Good
Soft cover book in great condition! Some light shelf and use wear, otherwise appears to be a good clean copy!
$5.61
Half Price Books Inc

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$5.61
readmybooks

Location: Artesia, CA
Ask seller a question
Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
$8.95
readmybooks

Location: Artesia, CA
Ask seller a question
Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
$9.20
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$9.62
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$10.92