Error title
Some error text about your books and stuff.
Close
Practice of Public Relations cover
  • ISBN: 9780130276797
  • ISBN10: 0130276790

Practice of Public Relations

by Seitel, Fraser P.

  • List Price: $115.00
  • Binding: Hardcover
  • Edition: 8
  • Publisher: Prentice Hall
  • Publish date: 08/16/2000
used Add to Cart $1.11
You save: 99%
Marketplace Item
new Add to Cart $49.87
You save: 57%
Marketplace Item
Description
An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's "constantly-changing, Internet-influenced" PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: "Evolution" (What Is Public relations; History of Public Relations); "Validation" (Public Opinion; Ethics; Research; The Law); "Activation" (Communication; Management; Crisis Management; IMC); "Execution" (Public Relations Writing; Writing for Eye/Ear; Internet); "Publics" (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future).
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
$1.11
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
Hippo Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
Premium Books

Location: Ogden, UT
Very Good
0130276790 Sewn binding. Cloth over boards. 534 p. Audience: General/trade. Very good book with damaged corners. Cardboard shows through on the corners.
$2.23
HPB-Ohio

Location: Columbus, OH
Good
Shipping Icon
Item may show signs of shelf wear. Pages may include limited notes and
[...]
$2.81
Hawking Books

Location: Upland, CA
Good
0130276790 Good Condition. Tear on cover. Five star seller-Buy with confidence!
$3.32
Powell's Books

Location: Portland, OR
Very Good
$3.71
HPB-Emerald

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.58
QuickshipBooks

Location: Franklin, TN
Good
Sewn binding. Cloth over boards.
$14.56
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$21.23
Firecreek Books

Location: Germantown, TN
Good
$31.98
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$49.87
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$53.41
booksdiscount11

Location: Sterling Hts, MI
Ask seller a question
New
New Book Original US edition, Ships with Emailed Tracking from USA. We Ship to PO BOX Address also.
$59.75
Basi6 International

Location: Irving, TX
New
New, US edition. Satisfaction guaranteed! !
$90.55
University of Missouri, UBS

Location: Columbia, MO
Good
Shipping Icon
NO CD; No Access Code; Minor highlighting, markings and tears; Some edge,
[...]
$102.97