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Product Management

by Russell S. Winer

  • ISBN: 9780072865981
  • ISBN10: 0072865989

Product Management

by Russell S. Winer

  • List Price: $156.88
  • Binding: Hardcover
  • Edition: 4
  • Publisher: McGraw-Hill College
  • Publish date: 08/01/2004
  • ISBN: 9780072865981
  • ISBN10: 0072865989
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Description: Chapter 1: Introduction to Product Management Chapter 2: Marketing Planning Chapter 3: Defining the Competitive Set Chapter 4: Category Attractiveness Analysis Chapter 5: Competitor Analysis Chapter 6: Customer Analysis Chapter 7: Market Potential and Sales Forecasting Chapter 8: Developing Product Strategy Chapter 9: New Products Chapter 10: Pricing Decisions Chapter 11: Advertising Decisions Chapter 12: Promotions Chapter 13: Channel Management Chapter 14: Service and Direct Customer-Based Marketing Chapter 15: Financial Analysis Chapter 16: Marketing Metrics
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: readmybooks
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Seller: readmybooks
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Seller: GridFreed
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Size: 112x16x144; New. In shrink wrap. Looks like an interesting title!
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