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  • ISBN: 9780071362467
  • ISBN10: 0071362460

Product Strategy for High-Technology Companies Accelerating Your Business to Web Speed

by Michael E. McGrath

  • List Price: $52.00
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill
  • Publish date: 10/01/2000
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Description: One of the key determinants of success for today's high-technology companies is product strategy -- and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple -- plus a new focus on growth strategies and on Internet businesses -- define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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