Description: Preface. (M. Kozak and L. Andreu). Introduction. Tourism and Hospitality Marketing Research: Update and Suggestions. (Haemoon Oh, Byeong-Yong Kim and Jee Hye Shin). Part I: IT Marketing. (M. Kozak and Luisa Andreu). A Historical Development of "IT" in Tourism Marketing. (Y. Sari, M. Kozak and T. Duman). Use of Electronic Documents and Brochures for Sustainable Marketing. (Y. Sari, I. Cinar and D. Kutukiz). Online Travel Purchases from Third-Party Travel Web Sites. (C. Cobanoglu et al.) Part II: Destination Marketing and Competitiveness. (M. Kozak and L. Andreu). Destination Marketing: A Framework for Future Research. (A. Fyall, B. Garrod and C. Tosun). A Reclassification of Tourism Industries to Identify the Focal Actors. (D. Ermen and J. Gnoth). A Comparative Analysis of Competition Models for Tourism Destinations. (N. Vanhove). Media Strategies for Improving National Images during Tourism Crises. (E. Avraham and E. Ketter). Part III: Market Segmentation. (M. Kozak and L. Andreu). Using the Experientially-Based Approach to Segment Heritage Site Visitors. (A. Biran, Y. Poria and A. Reichel). Motivations and Lifestyle: Segmentation Using the Construct A.I.O. (A.M. Gonzlez Fernndez, M.C. Blanco and C.R. Santos). Correlates of Destination Risk Perception and Risk Reduction Strategies. (G. Fuchs and A. Reichel). Segmented (Differential or Discriminatory) Pricing and its Consequences. (A.D.A. Tasci, A.K. Gurbuz and W.C. Gartner). Part IV: Consumer Behaviour. (M. Kozak and L. Andreu). Seeking to Escape: Sights over Approach-avoidance Dialectics. (C.P. Marques). Cultural Approximation and Tourist Satisfaction. (M. Tuna). The Role of Non-Monetary Costs in a Model of Leisure Travel Value. (T. Duman, G.N. Kocak and O. Tutuncu). Studying Visitor Loyalty to Rural Tourist Destinations. (E. Kastenholz, M.J. Carneiro and C. Eusbio). Waiting Time Effects on the Leisure Experience and Visitor Emotions. (J. Gnoth, J.E. Bign and L. Andreu). Effects of Price Promotions on Consumer Loyalty Towards Travel Agencies. (Sara Campo Martnez and Maria Jesus Yague Guilln).

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