Psychology of the Consumer and Its Development an Introduction
- List Price: $259.00
- Binding: Hardcover
- Publisher: Kluwer Academic Pub
- Publish date: 06/01/1999
Description:
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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