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Psychology of the Consumer and Its Development An Introduction cover
  • ISBN: 9780306460739
  • ISBN10: 0306460734

Psychology of the Consumer and Its Development An Introduction

by Robert C. Webb

  • List Price: $259.00
  • Binding: Hardcover
  • Publisher: Kluwer Academic Pub
  • Publish date: 06/01/1999
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Description
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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