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  • ISBN: 9780205158157
  • ISBN10: 0205158153

Public Relations Campaigns and Techniques Building Bridges Into the 21st Century

by Ray J. Artigue

  • List Price: $177.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 11/01/1999
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Description: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns.
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