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Public Relations Writing: Principles in Practice cover
  • ISBN: 9780205300150
  • ISBN10: 0205300154

Public Relations Writing: Principles in Practice

by Treadwell, Donald

  • List Price: $58.00
  • Binding: Paperback
  • Publisher: Allyn & Bacon
  • Publish date: 02/01/2003
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Description
Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials. This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements.
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Better World Books West

Location: Mishawaka, IN
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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Hippo Books

Location: Toledo, OH
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Spine creases, wear to binding and pages from reading. May contain limited
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WonderBook

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Wonder Book - Member ABAA/ILAB

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