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Representing Hip Hop Culture and the Production of Black Cinema cover
  • ISBN: 9780226874883
  • ISBN10: 0226874885

Representing Hip Hop Culture and the Production of Black Cinema

by S. Craig Watkins

  • List Price: $49.00
  • Binding: Hardcover
  • Publisher: Univ of Chicago Pr
  • Publish date: 06/01/1998
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Description
In this engaging and provocative study. Watkins examines the two most important moments in the recent history or black film -- the ascendancy of Spike Lee and the proliferation of "hood films" like Boyz N the Hood and Menace H Society. He argues that black youth have become targets of a fierce racial backlash against crime, drugs, affirmative action, and rap music. What then explains, Watkins asks, the increased visibility and commercial viability of African-American filmmaking? After decades of neglect, why did the film industry suddenly develop a heightened interest in black cinema?

Watkins shows how the black film wave was driven by several factors -- the transformation of the popular film industry; a reinvigorated independent filmmaking niche; the cross-marketing of music, video, and film; a burgeoning hip hop consumer culture; and historically specific struggles over the meanings and representation of "blackness" in America. He contends that despite the social and economic marginalization of black youth, they have gained unprecedented access to the popular media and have been remarkably resilient in cultivating practices that influence not only black popular culture but the broader U.S. popular culture scene as well.

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