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Retail Fashion Promotion and Advertising cover
  • ISBN: 9780023300295
  • ISBN10: 0023300299

Retail Fashion Promotion and Advertising

by Herbert Greenwald

  • List Price: $182.80
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 12/01/1991
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Description
1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index.
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Has minimal markings and highlights, shelf wear to corners, bottom of spine
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Glued binding. 354 p. Contains: Illustrations, black & white. Audience: General/trade.
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8vo-over 7¾"-9¾" tall.
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