Error title

Some error text about your books and stuff.

Retail Fashion Promotion and Advertising

by Herbert Greenwald

ISBN: 9780023300295
ISBN10: 0023300299

Sell your book

Retail Fashion Promotion and Advertising

by Herbert Greenwald

List Price: $182.80
Binding: Paperback
Edition: 1
Publisher: Pearson
Publish date: 12/01/1991
ISBN: 9780023300295
ISBN10: 0023300299

used Add to Cart $1.73

You save: 99%

Marketplace Item

Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

new Add to Cart $70.07

You save: 62%

Marketplace Item

Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: 1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index.

Expand description

Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Seller

Condition

Comments

Price

Seller: bookruns

★

Location: Philadelphia, PA

Condition:
Shipping Icon

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Price:

$1.73

Add to Cart

Comments:

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Seller: Books from College Station, TX

★

Location: College Station, TX

Condition:
Shipping Icon

Glued binding. 354 p. Contains: Index, Illustrations (black & white, color). Audience: General/trade.

Price:

$2.80

Add to Cart

Comments:

Glued binding. 354 p. Contains: Index, Illustrations (black & white, color). Audience: General/trade.

Seller: BooksRun

★

Location: Philadelphia, PA

Condition:
Shipping Icon

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

Price:

$4.35

Add to Cart

Comments:

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

Seller: Ergodebooks

★

Location: White Haven, PA

Condition:

Buy with confidence. Excellent Customer Service & Return policy.

Price:

$6.62

Add to Cart

Comments:

Buy with confidence. Excellent Customer Service & Return policy.

Seller: A2ZBooks

★

Location: Burgin, KY

Condition:
Shipping Icon

Has minimal markings and highlights, shelf wear to corners, bottom of spine

[...]

Price:

$9.56

Add to Cart

Comments:

Has minimal markings and highlights, shelf wear to corners, bottom of spine

[...]

Seller: GridFreed

★

Location: North Las Vegas, NV

Condition:

Size: 9x7x0; New. In shrink wrap. Looks like an interesting title!

Price:

$70.07

Add to Cart

Comments:

Size: 9x7x0; New. In shrink wrap. Looks like an interesting title!

Please Wait

Error title

Retail Fashion Promotion and Advertising

by Herbert Greenwald

Retail Fashion Promotion and Advertising

by Herbert Greenwald

Notify Me When Available