Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780130263346
  • ISBN10: 0130263346

Retail Management: a Strategic Approach

by Berman, Barry
Evans, Joel R.

  • List Price: $128.00
  • Binding: Hardcover
  • Edition: 8
  • Publisher: Prentice Hall
  • Publish date: 07/31/2000
used Add to Cart $1.66
You save: 99%
Marketplace Item
Description: I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT. 1. An Introduction to Retailing. 2. Building and Sustaining Relationships in Retailing. 3. Strategic Planning in Retailing. II. SITUATION ANALYSIS. 4. Retailing Institutions By Ownership. 5. Retailing Institutions By Store Based Strategy Mix. 6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing. III. TARGETING CUSTOMERS AND GATHERING INFORMATION. 7. Identifying and Understanding Consumers. 8. Information Gathering and Processing in Retailing. IV. CHOOSING A STORE LOCATION. 9. Trading-Area Analysis. 10. Site Selection. V. MANAGING A RETAIL BUSINESS. 11. Retail Organization and Human Resource Management. 12. Operations Management: Financial Dimensions. 13. Operations Management: Operational Dimensions. VI. MERCHANDISE MANAGEMENT AND PRICING. 14. Developing Merchandise Plans. 15. Implementing Merchandise Plans. 16. Financial Merchandise Management. 17. Pricing in Retailing. VII. COMMUNICATING WITH THE CUSTOMER. 18. Establishing and Maintaining a Retail Image. 19. Promotional Strategy. VIII. PUTTING IT ALL TOGETHER. 20. Integrating and Controlling the Retail Strategy. Appendix A: Careers in Retailing. Appendix B: About the Web site that Accompanies Retail Management. Glossary.
Expand description
Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
$1.66
Better World Books West
Location: Mishawaka, IN
Acceptable
Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps
[...]
$1.66
Hippo Books
Location: Toledo, OH
Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
$1.67
AwesomeBooksUSA
Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$1.78
borgasorus
Location: Wright City, MO Ask seller a question
Acceptable
FAST SHIPPING!! No CD Included. Access code may be previously used. Heavy
[...]
$2.99
FastBooks100
Location: Franklin, TN Ask seller a question
Good
$19.95
Firecreek Books
Location: Germantown, TN
Good
$22.12
One Stop Shop Bookstore
Location: Memphis, TN
Good
Shipping Icon
$23.00
A2ZBooks
Location: Burgin, KY
Very Good
Shipping Icon
All pages clean, includes "great ideas in retailing"-isbn #-0130279676
[...]
$47.25
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).