Error title
Some error text about your books and stuff.
Close

Retail Management: a Strategic Approach

by Berman, Barry

  • ISBN: 9780136138297
  • ISBN10: 0136138292

Retail Management: a Strategic Approach

by Berman, Barry

  • List Price: $115.00
  • Binding: Hardcover
  • Edition: 0007
  • Publisher: Prentice Hall
  • Publish date: 11/07/1997
  • ISBN: 9780136138297
  • ISBN10: 0136138292
used Add to Cart $9.00
You save: 92%
Marketplace Item
Description: Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information.

Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing.

Expand description
Seller Condition Comments Price  
Seller: BOOK EXCHANGE/BIBLE BOOKSTORE
Location: PRYOR, OK
Condition: Very Good
Shipping Icon
Sewn binding. Cloth over boards. 768 p. Audience: General/trade. SHIPS FROM BEAUTIFUL DOWNTOWN PRYOR OKLAHOMA BOOKSTORE
Price:
$9.00
Comments:
Sewn binding. Cloth over boards. 768 p. Audience: General/trade. SHIPS FROM BEAUTIFUL DOWNTOWN PRYOR OKLAHOMA BOOKSTORE
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$26.16
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).