S.U.R.E.-Fire Direct Response Advertising
- List Price: $39.95
- Binding: Hardcover
- Publisher: McGraw-Hill
- Publish date: 03/01/2001
Description:
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
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