Description: This book is for the internationally minded business executive or entrepreneur ready to start exporting or importing now! Written by the coauthor of the classic manual on international trade, Exporting: From Start to Finance, it contains everything you need to know to start exporting as quickly and easily as possible. Based on the author's decades of work in the international trading scene, Selling to the World contains information and guidance for both startups and established businesses. Learn how to choose the most favorable overseas markets for your particular goods or services - utilizing a unique rating system that shows the "degree of difficulty" in trading in 210 countries around the world; get the financing you need; master the nuts and bolts of various business structures, federal licenses and permits, international banking and insurance, franchising, and joint ventures; deal knowledgeably with government agencies, customs officials, insurers, distributors, trading companies, and more; make your international travel - no matter where you're going or for how long - smooth and trouble-free; and find the most inexpensive and effective ways to maximize international sales and promotion.

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