Services Marketing a Strategic Approach
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 11/01/1997
Description:
In Services Marketing: A Strategic Approach, Goncalves uncovers and examines how the marketing of services differs from that of products.
Expand description
The book uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Please Wait