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Services Marketing A Strategic Approach cover
  • ISBN: 9780131065277
  • ISBN10: 0131065270

Services Marketing A Strategic Approach

by Karen P. Goncalves

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/01/1997
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In Services Marketing: A Strategic Approach, Goncalves uncovers and examines how the marketing of services differs from that of products.

The book uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts.

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Location: Spring Branch, TX
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Trade Paperback. VG. Clean, tight and unmarked.