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Services Marketing

by Valarie Ziethaml, Mary Bitner, Dwayne Gremler, Ajay Pandit

  • ISBN: 9780070660076
  • ISBN10: 0070660077

Services Marketing

by Valarie Ziethaml, Mary Bitner, Dwayne Gremler, Ajay Pandit

  • Binding: Paperback
  • Edition: 4
  • Publisher: McGraw Hill
  • Publish date: 01/01/2008
  • ISBN: 9780070660076
  • ISBN10: 0070660077
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