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Sister Ceo The Black Woman's Guide to Starting Your Own Business cover
  • ISBN: 9780140253023
  • ISBN10: 0140253025

Sister Ceo The Black Woman's Guide to Starting Your Own Business

by Cheryl D. Broussard

  • List Price: $15.00
  • Binding: Paperback
  • Publisher: Penguin USA
  • Publish date: 01/01/1998
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Description
In her bestselling book, The Black Woman's Guide to Financial Independence, Cheryl Broussard gave African American women a much-needed lesson in taking control of their own lives through controlling their money. Now she takes you one step further in this idea-packed, can-do introduction to entrepreneurship. Balancing practical instruction with dozens of real-life stories, Sister CEO shows you how to take control of your destiny by being in command of the work you do.<P>Broussard's advice is tried and true, and, judging from her own success as a self-employed businesswoman, invaluable. She arms the would-be entrepreneur with everything she'll need to think about and plan for, and covers all the basics -- from finding the right niche and overcoming emotional barriers, to raising start-up funds, handling publicity, and learning salesmanship. Most of all she shows you how to use the talents and knowledge you already possess to turn your business dream into a reality.
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