Description: The ninth edition of Social Psychology continues to integrate classic and current research and present the research in a highly readable and engaging fashion. This classic retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter, written in a lively manner that has been embraced by hundreds of thousands of readers around the world. The fascinating field of social psychology is pertinent; all readers can take something personal from this edition and use it in their own lives. Because of the highly personal nature of the material, a new theme, "Taking Social Psychology With You, " is reflected in the book in several ways: A new feature called "Beyond the Headlines: As Social Psychologists See It" takes real-life news events and examines it from the field of social psychology. This feature illustrates how the topics can be applied to many aspects of human behavior. Another new feature, "Ideas to Take With You, " is intended to highlight important concepts.

Presents dozens of hot new topics, including the effects of ingratiation on attraction, salary, and promotions; cultural differences in the content of attractiveness stereotypes; costs and benefits of romantic relationships; effects of high temperatures and alcohol on aggression; memories of abuse in childhood; genetic and personal factors in job satisfaction; and interpersonal justice. The biological perspective has been embraced by much of the academic community, and the authors discuss this perspective throughout the book. In addition, diversity continues to be a current and important theme in the field.

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