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Sports and Entertainment Marketing

by Ken Kaser, Dotty B. Oelkers

  • ISBN: 9780538445146
  • ISBN10: 0538445149

Sports and Entertainment Marketing

by Ken Kaser, Dotty B. Oelkers

  • List Price: $68.95
  • Binding: Hardcover
  • Edition: 3
  • Publisher: Cengage
  • Publish date: 03/29/2007
  • ISBN: 9780538445146
  • ISBN10: 0538445149
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new Add to Cart $16.09
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Description: 1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.
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