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Strategic Brand Management: Building, Measuring and Managing Brand Equity cover
  • ISBN: 9780131201156
  • ISBN10: 0131201158

Strategic Brand Management: Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane

  • List Price: $84.00
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 02/01/2006
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Description
Finely-focused on the "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.<P>Considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. This book addresses three important questions: How can brand equity be created?; How can brand equity be measured?; and How can brand equity be used to expand business opportunities?
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Better World Books West

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Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
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