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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity cover
  • ISBN: 9780029170458
  • ISBN10: 0029170451

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 03/01/1994
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Description
In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
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