Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
- List Price: $39.95
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill
- Publish date: 07/01/2000
Description:
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Wonder Book - Member ABAA/ILAB
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Wonder Book - Member ABAA/ILAB
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