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Strategic Management A Managerial Perspective cover
  • ISBN: 9780030223730
  • ISBN10: 0030223733

Strategic Management a Managerial Perspective

by L. J. Bourgeois

  • List Price: $257.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: Thomson Learning
  • Publish date: 01/01/1999
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Description
Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
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