Strategic Management Creating Competitive Advantages
- List Price: $108.13
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 12/01/2002
Description:
PART 1: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources Part II: Strategy Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value Through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 The Internet and E-Commerce: Creating Value through E-Business Strategies Part III: Strategy Implementation Chapter 9 Implementing Strategy: Achieving Effective Strategic Control Chapter 10 Implementing Strategy: Creating Effective Organizational Designs Chapter 11 Effective Strategic Leadership: Creating a Learning Organization and an Ethical Culture Chapter 12 Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation Part IV: Case Analysis Chapter 13 Analyzing Strategic Management Cases
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