This first-of-its-kind, comprehensive research project conducted by the Billy Graham School of Missions, Evangelism and Church Growth has yielded some surprising answers that defy conventional wisdom. It explodes some of the myths about evangelism -- such as how to name your church, the need to "dumb-down" teaching and preaching, and the need to be seeker-friendly.

The information the researchers gained from interviewing the formerly unchurched and the leaders who reached them will enable church leaders to address more than the surface symptoms and help them develop new paradigms for reaching and retaining the lost. It will help churches avoid past mistakes that were often based on misleading assumptions. The book not only reports the results of the study, but also illustrates them with numerous charts and graphs, and personal stories of a cross-section of formerly unchurched people.

Features include:
-- Numerous stories from interviews with the formerly unchurched
-- Conclusions based on national surveys and interviews
-- Numerous charts and graphs to help visualize the survey findings
-- An unchurched-reaching readiness inventory