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  • ISBN: 9780130957016
  • ISBN10: 0130957011

Tested Advertising Methods

by John Caples

  • List Price: $15.95
  • Binding: Paperback
  • Edition: 5
  • Publisher: Prentice Hall Direct
  • Publish date: 07/01/1998
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Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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