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The Art and Science of Interpreting Market Research Evidence cover
  • ISBN: 9780470844243
  • ISBN10: 0470844248
The Art and Science of Interpreting Market Research Evidence

by David Smith

 
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Description
This book will help business and commercial professionals, who are bombarded with information from which they must draw conclusions to make valid business judgements. Underpinned by research and methodology, but carefully and wittily written to avoid the subject falling into the trap of being dull,... Expand this book offers a very accessible way for business people to understand their current deciphering processes and to find new ways of interpreting information to make better judgements.Collapse
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Like new book. No dust jacket. Format: Hardcover ISBN-10: 0470844248 ISBN-13: 9780470844243 Publisher: Wiley & Sons, Incorporated, John 248 pages.
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