The Art of Cause Marketing How to Use Advertising to Change Personal Behavior and Public Policy
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 02/01/2002
Description:
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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