The Best of Branding Best Practices in Corporate Branding
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 10/01/2003
Description:
In The Best of Branding, branding pioneer Jim Gregory publishes -- for the first time ever -- findings from his revolutionary Corporate Branding Index "RM." This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.
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In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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