Error title
Some error text about your books and stuff.
Close
The Brandmindset cover
  • ISBN: 9780071347952
  • ISBN10: 007134795X

The Brandmindset

by Duane E. Knapp

  • List Price: $36.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/1999
used Add to Cart $1.11
You save: 97%
Marketplace Item
new Add to Cart $24.28
You save: 33%
FREE shipping on orders over $49!
Description
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." He shows how the very best practitioners -- contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others -shrewdly develop and maintain their brands even in the face of ferocious competition.<P>Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: make a promise to the consumer: make all decisions with the brand in mind: make sure the entire company supports the brand's message: make the brand bigger than the business, and build one specific image for the brand and stick with it always.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
$1.11
Hippo Books

Location: Toledo, OH
Very Good
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.
$1.67
Hippo Books

Location: Toledo, OH
Good
Pages may have contain writing, highlighting or notes. May be an ex library copy with library markings. Dust jacket or accessories may not be included.
$1.67
Owls Books

Location: Toledo, OH
Good
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
$1.67
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Like New
Like New condition. Very Good dust jacket.
$2.23
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Acceptable
Acceptable condition. Very Good dust jacket. Endpage missing.
$2.23
WonderBook

Location: Frederick, MD
Ask seller a question
Like New
Like New condition. Very Good dust jacket.
$2.99
WonderBook

Location: Frederick, MD
Ask seller a question
Acceptable
Acceptable condition. Very Good dust jacket. Endpage missing.
$2.99
HPB-Diamond

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$3.37
Powell's Books

Location: Portland, OR
Very Good
$3.71
Gonia Books

Location: Pleasant View, TN
Very Good
Shipping Icon
007134795X Book is in very good condition.
$3.88
The Book Cellar

Location: Nashua, NH
Very Good
Shipping Icon
007134795X Has moderate shelf and/or corner wear. Great used condition. A
[...]
$3.93
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$4.07
AwesomeBooksUSA

Location: Valley Cottage, NY
Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
$4.07
Gonia Books

Location: Pleasant View, TN
Like New
Shipping Icon
007134795X.
$4.43
DBeesBooks

Location: Baytown, TX
Very Good
Shipping Icon
Binding is tight and square. Pages are bright and clean w/PO note on cover page and light foxing on top. DJ has minor shelf wear. Ships USPS with Tracking number.
$4.48
Pilkington & Sons

Location: Windber, PA
Good
Shipping Icon
277 pages. Hardcover. Dust jacket has some surface and edge wear. Pages are
[...]
$4.48
WonderBook

Location: Frederick, MD
Ask seller a question
Good
Signed Copy Collectible - Good. Good dust jacket. Signed by author on front endpage. Highlighting inside.
$5.00
HPB-Diamond

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$5.06
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Like New
Signed Copy Collectible-Like New. Like New dust jacket. Signed/Inscribed by author on front endpage.
$5.67
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Good
Signed Copy Collectible-Good. Good dust jacket. Signed by author on front endpage. Highlighting inside.
$5.67
Half Price Books Inc

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$7.02
Bookoutlet

Location: Bridgeton, NJ
Very Good
Shipping Icon
Ships Within 24 Hours M-F-Satisfaction Guaranteed! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear.
$7.81
SHIP_US_FAST

Location: Wilmington, DE
Good
$11.23