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  • ISBN: 9780028633848
  • ISBN10: 0028633849

The Complete Idiot's Guide to Being a Successful Entrepreneur

by Susan Shelly

  • List Price: $18.95
  • Binding: Paperback
  • Publisher: Alpha Books
  • Publish date: 09/01/1999
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Description: John Sortino knows what it takes to be a successful entrepreneur. How? He took a cute little idea for a new spin on a favorite old friend and, in only a matter of years, built his Vermont Teddy Bear Company from a tiny operation into a thriving business that sent thousands of stuffed huggables out to loving homes around the world. (It also proved you could be good to your employees and still become a millionaire.) In this terrific primer, he shows readers how they can grow a business concept from just a germ of an idea to create and effectively market an original idea like he did -- and laugh all the way to the bank!

In step-by-step, commonsense language, The Complete Idiot's Guide to Being a Successful Entrepreneur walks potential entrepreneurs through the whole process, showing them how to: use their intuition and creativity to develop a winning product or service; find the funding they need to get started; hire the right people and build a dedicated staff; produce a high-quality product or service cost-efficiently; market and promote for optimal public awareness; and, eventually, branch off into other products or even become a business consultant. Throughout the book, Sortino offers sample business plans and proven financial strategies, not to mention a wealth of real-life, personal anecdotes and examples to light a path for the entrepreneurial grizzly bears of tomorrow.

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