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The Complete Idiot's Guide to Marketing Basics cover
  • ISBN: 9780028614908
  • ISBN10: 0028614909

The Complete Idiot's Guide to Marketing Basics

by White, Sarah

  • List Price: $18.95
  • Binding: Paperback
  • Publisher: Penguin Putnam
  • Publish date: 04/01/1997
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Description
How do I increase sales? How should I price this new product? Who will buy this service? Answers to these and many other questions can be found in this information-packed guide designed for the millions of business people confronted with marketing problems. This step-by-step guide walks readers through all the essentials of developing a successful marketing program. Featured are painless discussions on creating an advertising program, setting prices, managing distribution channels, and developing a product strategy.
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