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The Disney Way Harnessing the Management Secrets of Disney in Your Company cover
  • ISBN: 9780071379694
  • ISBN10: 007137969X

The Disney Way Harnessing the Management Secrets of Disney in Your Company

by Fred Wiersema

  • List Price: $16.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 08/01/2001
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Description
Now in paperback, this practical, hands-on book reveals Disney's business philosophy and the principles behind it, demonstrating how today's managers can bring a little Disney magic to their own business--no matter what it is.
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