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The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business cover
  • ISBN: 9780071379687
  • ISBN10: 0071379681

The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business

by Rolf Jensen

  • List Price: $20.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 08/01/2001
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Description
In this fascinating look into the future of products, internationally renowned futurist Jensen shows that for a product to be successful, its primary purpose will be the ability to fill an emotional need.
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