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The Economy of Icons: How Business Manufactures Meaning cover
  • ISBN: 9780275966416
  • ISBN10: 0275966410

The Economy of Icons: How Business Manufactures Meaning

by Sternberg, Ernest A

  • Binding: Hardcover
  • Publisher: Praeger Publishers
  • Publish date: 09/01/1999
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Description
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning.
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