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The End of Fashion How Marketing Changed the Clothing Business Forever cover
  • ISBN: 9780060958206
  • ISBN10: 0060958200

The End of Fashion How Marketing Changed the Clothing Business Forever

by Quill

  • List Price: $14.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 09/01/2000
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Description
The time when "fashion" was defined by French designers whose clothes only the elite could afford, has ended. Now, mainstream consumers dictate the "fashion" rules to designers, and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal reporter Teri Agins -- with the freedom that comes from writing for a publication not dependent on fashion advertising -- astutely explores this seminal change, laying bare all aspects of the fashion industry, from manufacturing, retailing, and licensing to image-making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute couture that sent Isaac Mizrahi's business spiraling.<P>The End of Fashion traces the arc of the endlessly intriguing fashion business, offering insights into how the changes in this industry reflect the cultural changes of the last 50 years.
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