The Essence of Consumer Behaviour
- List Price: $19.95
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 12/01/2003
Description:
Helps managers and students quickly understand why consumers make the decisions they do -- and how to influence those decisions. This book discusses the importance of understanding consumer behavior, and the tools and techniques available for doing so. It introduces consumer motivation, goals, incentives and uncertainties. It reviews the relationships between buying and an individual's personality and self-concept -- and introduces high-involvement purchasing behavior. It illuminates the differences between new and repeat buyers. It also covers market segmentation, evaluation of consumer attitudes, and buyer behavior in the increasingly important services marketplace.All managers and business students, especially those with marketing responsibilities or interests.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
BookHolders
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Very Good |
$1.21
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Goodwill Books
Acceptable
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$3.32
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Ergodebooks
|
Good |
$5.63
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