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The Essence of Services Marketing

by Adrian Payne

  • ISBN: 9780132848527
  • ISBN10: 013284852X

The Essence of Services Marketing

by Adrian Payne

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson P T R
  • Publish date: 08/01/1993
  • ISBN: 9780132848527
  • ISBN10: 013284852X
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Description: Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.
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Seller: Hippo Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
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Price:
$3.25
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
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Book in good or better condition. Dispatched same day from US or UK warehouse.
Seller: Ergodebooks
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