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The Frontiers of Fortune: Predicting Capital Prospects and Casualties in the Markets of the Future cover
  • ISBN: 9780273631668
  • ISBN10: 0273631667

The Frontiers of Fortune: Predicting Capital Prospects and Casualties in the Markets of the Future

by Story, Jonathan

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 01/01/2005
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When businesses goes prospecting on the frontiers of fortune, the stakes are high. How can you predict the shifting pattern of economic leadership and pick the winners in the race to emergence? How can you make realistic judgements about the business environments that will emerge? And more importantly, how can you learn to succeed doing business in the markets of the future?

The answers lie in understanding the business, economic and political dynamics shaping emerging markets, marking out the long-term winners and losers and determining the most successful corporate strategies for capitalizing on opportunities.

Examining the key business and political drivers of growth, it will help you to make informed assessments of investment opportunities and manage the political and business risks.

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Sewn binding. Cloth over boards. With dust jacket. 238 p. Contains: Illustrations. Audience: General/trade.