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The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

ISBN: 9780299152543
ISBN10: 0299152545

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The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

List Price: $19.95
Binding: Paperback
Edition: 2
Publisher: Univ of Wisconsin Pr
Publish date: 10/01/1996
ISBN: 9780299152543
ISBN10: 0299152545

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Description: This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

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