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The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

  • ISBN: 9780299152543
  • ISBN10: 0299152545

The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 2
  • Publisher: Univ of Wisconsin Pr
  • Publish date: 10/01/1996
  • ISBN: 9780299152543
  • ISBN10: 0299152545
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Description: This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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Seller: HPB-Ruby
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Price:
$1.16
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Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Midtown Scholar Bookstore
Location: Harrisburg, PA
Condition: Very Good
0299152545 Crisp, clean, unread book with some shelfwear and a remainder mark to one edge-NICE.
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0299152545 Crisp, clean, unread book with some shelfwear and a remainder mark to one edge-NICE.
Seller: HPB-Ruby
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$6.73
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
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