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The Great American Blow-Up Puffery in Advertising and Selling cover
  • ISBN: 9780299152543
  • ISBN10: 0299152545

The Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 2
  • Publisher: Univ of Wisconsin Pr
  • Publish date: 10/01/1996
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Description
This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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