Error title
Some error text about your books and stuff.
Close
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes cover
  • ISBN: 9780071364157
  • ISBN10: 0071364153

The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes

by Carol S. Pearson

  • List Price: $34.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2001
used Add to Cart $17.86
You save: 47%
Marketplace Item
new Add to Cart $22.93
You save: 33%
FREE shipping on orders over $49!
ebook Buy $33.05
Provided by Redshelf
License: lifetime
Description
A brand's meaning -- how it resonates in the public heart and mind -- is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: <BR>-- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand<BR>-- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Expand description
Seller Condition Comments Price  
Shopbookaholic

Location: Wichita, KS
Good
Shipping Icon
General Used Condiiton. Minor Defects may Exist. Minimal Shelf wear. Text may
[...]
$17.86
bacobooks

Location: Garden Grove, CA
Very Good
Shipping Icon
$20.08
GoodDealsOnUsedBooks

Location: Aurora, IL
Very Good
Shipping Icon
0071364153 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
$21.33