The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 10/01/2002
Description:
""This provocative and insightful book could and should revolutionize the world of marketing."--Margaret Wheatley
Expand description
Using studies drawn from the experiences of Nike, Ivory, and other powerhouse brands, the authors show companies how to create a brand that most effectively corresponds to archetypes--fundamental patterns in the unconscious mind--and capture the consumers' attention and loyalty.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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