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The Intelligent Asset Allocator How to Build Your Portfolio to Maximize Returns and Minimize Risk cover
  • ISBN: 9780071362368
  • ISBN10: 0071362363

The Intelligent Asset Allocator How to Build Your Portfolio to Maximize Returns and Minimize Risk

by William J. Bernstein

  • List Price: $37.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/2000
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Description
William Bernstein is one of today's most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor's website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio -- without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:
-- Learn the risk/reward characteristics of various investment types
-- Understand and apply portfolio theory for an improved risk/reward ratio
-- Sharpen their focus, and take control of their investment programs
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