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The Invisible Continent: Global Strategy in the New Economy cover
  • ISBN: 9780060197537
  • ISBN10: 0060197536

The Invisible Continent: Global Strategy in the New Economy

by Ohmae, Kenichi

  • List Price: $27.50
  • Binding: Hardcover
  • Publisher: HarperCollins Publishers
  • Publish date: 01/01/2007
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Kenichi Ohmae has been called one of the "century's best business thinkers" by the U.S. Journal of Business Strategy. In The Invisible Continent, this top corporate strategist charts a course for the coming economic revolution. Expanding his theory of borderless economies, he superimposes two additional dimensions: cyber-economy and multiples-based economies. The winner in the next century will have to be able to work not only in the local and national economies, but all three new dimensions of the battlegrounds. In this book, Kenichi Ohmae opens up a totally new world in which the economic war between the companies and countries will be fought. His ideas on innovative actions from the Internet to e-commerce, and banking to telecommunications are a must-read for managers, CEOs, entrepreneurs, day traders, and business people everywhere. With many examples from today's cutting-edge companies like Cisco, Dell, and Microsoft, Ohmae shows how the traditional boundaries that defined economies are breaking down. In their place, he sees a "new continent" where what he calls Godzilla corporations, with their high multiples and cyber skills, grow ten times faster than any other corporations before, and the battle between them to control the platforms on which the future of global commerce is built. Like Ohmae's groundbreaking book The Borderless World, The Invisible Continent will soon be seen as a seminal business book of the technology age.
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