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The Kikkoman Chronicles A Global Company With a Japanese Soul cover
  • ISBN: 9780071347365
  • ISBN10: 0071347364

The Kikkoman Chronicles A Global Company With a Japanese Soul

by Ronald E. Yates

  • List Price: $26.95
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Lightning Source Inc
  • Publish date: 09/01/1998
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Description
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
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VG+/VG+ 1st Hb 206pp. Extremities book & Dj lightly rubbed. Illus.; index.
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