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  • ISBN: 9780071348034
  • ISBN10: 0071348034

The Magnet Effect

by Berst, Jesse

  • List Price: $21.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 08/01/2000
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A recent article in USA Today reported that approximately "51 million people in the U.S. are on the Internet, and that number will double to 100 million in the next 5 years. Name another hobby-or anything-that is going to double in that time frame, let alone double from 50 million to 100 million". The Internet's importance cannot be underestimated, and businesses are desperate to make sense of their future online. Now Jesse Berst, the most widely read Internet analyst and highly respected industry guru, provides a big-picture framework for attracting and retaining an active Internet audience.

In the Magnet Effect, Berst provides readers with techniques they can use to spot the trends, forecast the domino effects, and position themselves to pounce on opportunities. Predicting that the Net will be profoundly changed by cheap PCs, ubiquitous handhelds, voice and gesture recognition, anytime/anywhere wireless connectivity, global positioning, home networks and much more, the Magnet Effect lays out a groundbreaking survival guide for increasing Internet traffic and business.

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