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The Market Makers: How Leading Companies Create and Win Markets

by Spulber, Daniel F.

ISBN: 9780070605848
ISBN10: 007060584X

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The Market Makers: How Leading Companies Create and Win Markets

by Spulber, Daniel F.

Binding: Hardcover
Publisher: McGraw-Hill Companies
Publish date: 06/01/1998
ISBN: 9780070605848
ISBN10: 007060584X

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Description: Drawing on numerous case studies of winning firms, an award-winning economist presents a step-by-step framework that today's business people can follow in order to successfully create, own, and consequently dominate their markets.

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The Market Makers: How Leading Companies Create and Win Markets

by Spulber, Daniel F.

The Market Makers: How Leading Companies Create and Win Markets

by Spulber, Daniel F.

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