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The Market Makers: How Leading Companies Create and Win Markets cover
  • ISBN: 9780070605848
  • ISBN10: 007060584X

The Market Makers: How Leading Companies Create and Win Markets

by Spulber, Daniel F.

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 06/01/1998
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Description
Drawing on numerous case studies of winning firms, an award-winning economist presents a step-by-step framework that today's business people can follow in order to successfully create, own, and consequently dominate their markets.
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