Description: "Do we really need yet another book about the financial crisis? Yes, we do -- because this one is different. Fox's book is not an idle exercise in intellectual history, which makes it a must-read for anyone who wants to understand the mess we're in." -- Paul Krugman, New York Times Book Review "Justin Fox is a truly insightful fellow who can see things with his own eyes--a rare, very rare attribute." -- Nassim Nicholas Taleb, author of The Black Swan "A fascinating historical narrative." -- Roger Lowenstein, The Washington Post "This wise and witty book is must reading for anyone who wonders what makes financial markets tick. Even those who have wrestled with this question for years will be glad to have read Fox's compelling history." -- Peter Bernstein, author of Against the Gods: The Remarkable Story of Risk "His analysis is singularly compelling, and the rare business history that reads like a thriller... A must-read for anyone interested in the markets, our economy or government, this dense but spellbinding work brings modern finance and economics to life." -- Publishers Weekly (starred review) "A lucid, lively and learned account." -- Barron's "Fox makes business history thrilling." -- St. Louis Post-Dispatch "Impressively broad and richly researched." -- Financial Times "...a rich history of the world's most seductive investing idea...the book chronicles the rise of rational market theory over the decades and captures the sizzle and pop of the intellectual debate ..." -- Bloomberg "Good wonky fun." -- Barry Ritholz, The Big Picture blog "An intellectual tour-de-force..." -- The Economist "Superbly accurate and readable... Clearly the result of many years of research and reading,... it is a model of what the popularization of social science can be, but too rarely is, and it will continue to be read when the current crisis is many years behind us." -- American Scientist "A tough, tasty steak of a book." -- Dan Neil, Los Angeles Times "A thoughtful, often fascinating, always illuminating history of the idea of market rationality." -- Cory Doctorow, boingboing.net

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