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The New Marketing Era: Marketing to the Imagination in a Technology-Driven World cover
  • ISBN: 9780070526754
  • ISBN10: 0070526753

The New Marketing Era: Marketing to the Imagination in a Technology-Driven World

by Postma, Paul

  • List Price: $19.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 12/01/2000
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Description
A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.
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