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The New Maximarketing cover
  • ISBN: 9780071342513
  • ISBN10: 0071342516

The New Maximarketing

by Rapp, Stan

  • List Price: $15.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/1999
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Description
MaxiMarketers know their customer base by name, address, telephone, income, lifestyle, brand preferences, and buying behavior. New MaxiMarketers also know how to navigate the electronic marketplace to reach their best prospects and hold their best customers. In this newly released paperback edition by the deans of direct response and relationship marketing, readers learn to follow a unique seven-step plan proven to maximize targeting, advertising, promotion, and customer cultivation. This edition also includes a brand-new preface, ensuring that this classic will remain the smart marketer's Bible for years to come.
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Owls Books

Location: Toledo, OH
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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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skymedia

Location: Plantation, FL
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0071342516 TRACKING NUMBER INCLUDED used very good Book May have some very minor shelf wear.
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Ergodebooks

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Kings Ridge Media

Location: Appleton, WI
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Ergodebooks

Location: Richmond, TX
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$40.14